How to Choose Event Flowers in London — Expert Guidance from Chantal Flores

When planning an event in London — whether it’s a wedding, private dinner, corporate celebration, or launch party — flowers play an essential role. They set the mood, create atmosphere, and elevate even the simplest space into something memorable. Yet, with so many florists and styles to choose from, finding the right floral partner can feel overwhelming.

To help you navigate this, Chantal Flores, one of London’s most sought-after floral designers, shares her insight into what to look for when commissioning event flowers and how to ensure your arrangements feel as effortless and elegant as the occasion itself.

Flowers are not just decoration — they’re an extension of your event’s story. They connect people to place, create flow, and add depth to your chosen theme.

According to Chantal, “the best floral designs are those that feel like they belong to the space. They’re not competing with the venue; they’re enhancing it.”

Before speaking with any florist, think about how you want your event to feel. Do you want a sense of drama and colour, or something more understated and textural? Are the flowers the focal point, or part of a wider aesthetic vision? Answering these questions helps your florist translate ideas into a clear creative direction.

London’s event scene is fast-paced, design-driven, and wonderfully diverse — meaning not all florists approach their work in the same way. The right florist for you will understand the practicalities of large-scale events as well as the artistry that makes them special.

Here’s what to look for:

1. A Portfolio That Speaks to You

Explore previous work, paying attention to style, attention to detail, and versatility. A good florist’s portfolio should show range — from intimate gatherings to grand installations — while maintaining a consistent level of refinement.

2. Knowledge of Venues

Event florists who have worked across London’s hotels, galleries, and private venues often bring valuable logistical experience. They know how to install designs safely, work efficiently within time constraints, and adapt to each space’s quirks.

3. Commitment to Freshness and Seasonality

The quality of your flowers defines the outcome. Look for florists who use seasonal blooms, source directly from trusted growers, and design with sustainability in mind. At Chantal Flores, every arrangement is made from the freshest flowers, chosen for their natural beauty and longevity.

4. Transparent Process and Pricing

A reputable florist will offer clarity — not just in costs, but in process. From consultation and design concepts to delivery and on-site setup, you should feel confident about every stage.

When meeting with a florist for the first time, a thoughtful discussion ensures your expectations align. Chantal recommends asking these key questions:

• Can you show me examples of similar events you’ve styled?
  This helps you understand their experience and design range.

• Do you source your flowers locally or internationally?
  Local sourcing supports sustainability and ensures the freshest stems.

• What happens if certain flowers aren’t in season?
  A good florist will always propose creative alternatives.

• Do you handle delivery, setup, and collection?
  Event floristry requires timing and precision — confirm who manages logistics.

• Can you design within my budget and theme?
  An experienced florist will adapt materials and scale to suit your vision without compromising on quality.

Chantal adds, “Communication is key. The most successful projects begin with honest conversations — about the brief, the mood, and the feeling you want your guests to experience.”

Choosing Chantal Flores means choosing artistry that feels personal. Every project begins with a consultation — a chance to discuss your ideas, explore your venue, and discover how flowers can bring your event to life.

Her team then develops a bespoke floral concept, considering every detail: seasonality, colour palette, scale, and the architecture of your space. Sketches, mood boards, and material samples may follow before final approval.

From there, each arrangement is hand-crafted by the Chantal Flores team and installed on-site with precision and care. Whether it’s a table of glowing candles and roses, a dramatic staircase installation, or the gentle intimacy of reception flowers, every design is made to leave a lasting impression.

For ongoing clients — hotels, restaurants, and private residences — the studio also offers weekly flowers: elegant, ever-changing designs that keep spaces feeling alive and beautifully maintained.

Event flowers aren’t simply a checklist item — they shape how people remember your occasion. The right florist doesn’t just supply flowers; they interpret emotion, space, and purpose into something tangible.

Chantal’s approach is rooted in collaboration. “We don’t just design arrangements; we design experiences,” she explains. “Our goal is to make the setting feel effortless — as if the flowers were always meant to be there.”

This philosophy is why her work is trusted by London’s most discerning clients — from high-end weddings to intimate private dinners and brand launches.

London’s event scene thrives on creativity, blending classic British elegance with bold modern expression. Some of the trends currently defining the city’s floral landscape include:

• Natural abundance: Loose, garden-inspired compositions with mixed textures and organic flow.

• Monochrome palettes: Single-colour themes — all white, all blush, or all green — for a refined, architectural effect.

• Floral installations: Large-scale hanging or sculptural pieces that double as art.

• Sustainability: Use of British-grown flowers, reusable vases, and foam-free designs.

Yet, as Chantal emphasises, true style transcends trend. “The most timeless arrangements aren’t about what’s fashionable; they’re about balance, proportion, and feeling.”

If you’re planning an event and want to explore ideas for flowers, begin by gathering visual inspiration — photos of venues, colour palettes, or even textures you love. Then, book a consultation with a florist who resonates with your aesthetic.

For clients seeking event flowers in London, Chantal Flores offers an approach defined by craftsmanship, communication, and calm expertise. Her studio works on projects of all sizes — from statement installations to intimate private events — each handled with artistry and discretion.

To discuss your project, simply reach out through the contact form on the Chantal Flores website. Whether you’re hosting a wedding, gala, or private dinner, you’ll receive guidance on seasonal availability, style direction, and pricing options tailored to your event.

Flowers are a language — one that speaks of celebration, connection, and care. Finding the right florist in London means finding someone who understands how to translate your vision into beauty that feels alive.

With a dedication to the freshest seasonal flowers, sustainable practices, and a design philosophy rooted in elegance, Chantal Flores offers more than floral decoration. She creates experiences — artfully composed, emotionally resonant, and utterly unforgettable.

To begin your journey, contact Chantal Flores today.