Floristry for Luxury Hotels — A Guide to Elevating Guest Experience with Chantal Flores

In luxury hospitality, every detail tells a story. From the scent that greets guests in the lobby to the ambience that unfolds through corridors and suites, atmosphere defines experience. Few elements shape that atmosphere more profoundly than flowers.

Floristry for luxury hotels is both an art and a science — an orchestration of nature, design, and emotion. It’s about creating spaces that breathe with life, express a brand’s personality, and make guests feel instantly at home.

At the heart of this craft is Chantal Flores, a floral designer celebrated for transforming some of London’s most refined hotels through bespoke, seasonal, and sustainable floral artistry.

Here, she shares her insights into what makes hotel floristry exceptional — and what to consider when choosing the right floral partner for your property.

For luxury hotels, flowers do far more than decorate — they define the rhythm of the guest experience. A floral display in the lobby isn’t simply a centrepiece; it’s the first impression of the brand’s taste, care, and attention to detail.

Well-designed floral arrangements set tone and emotion: calm in the spa, vibrancy in the restaurant, romance in a wedding suite. Done right, they create continuity between spaces, enhancing the hotel’s architecture and interiors.

As Chantal explains, “Floristry for luxury hotels is about hospitality through design. Flowers welcome, comfort, and inspire — often before a single word is spoken.”

Choosing the right floral partner for a hotel isn’t only about finding someone with creative flair — it’s about finding a team that understands the demands, pace, and personality of a hospitality environment.

Below, Chantal outlines what to look for when selecting a florist for your property:

1. Experience with Hotel Operations

Luxury hotels operate to exacting standards and timelines. Your florist should understand these operational rhythms — from early morning installations to discreet weekly replacements — and work seamlessly with your in-house teams.

2. Design Versatility and Brand Alignment

Each hotel has a unique identity. A skilled florist can adapt their aesthetic to suit your brand — whether that means grand architectural statements or minimalist, contemporary compositions.
Chantal’s approach always begins with the brand: its story, values, and clientele.

3. Commitment to Quality and Freshness

The longevity of flowers is crucial in hospitality. Seek florists who source the freshest seasonal blooms, handle them professionally, and design for both beauty and durability.

4. Sustainability and Local Sourcing

Modern luxury now includes responsibility. Ask about eco-conscious practices — reusable vessels, foam-free installations, or partnerships with local growers. These not only support sustainability but reflect positively on your brand’s values.

5. Service Consistency and Communication

Reliability is the hallmark of a trusted hotel florist. From weekly flowers to large-scale event installations, your provider should communicate clearly, deliver punctually, and maintain immaculate standards every time.

When working with Chantal Flores, floristry begins as a collaboration. The process typically unfolds through four stages:

1. Consultation & Concept — Understanding the hotel’s style, audience, and ambience. Chantal walks through each space, noting light, layout, and flow to envision where florals can have the most impact.

2. Design Direction — Colour palettes, textures, and forms are refined into a design story that complements the hotel’s architecture and interior design.

3. Creation & Installation — The team sources premium flowers and foliage, arranging and installing them with precision — often in the early hours before guests arrive.

4. Maintenance & Renewal — Luxury hotel floristry is an ongoing service. Displays are refreshed weekly, ensuring that every bloom remains vibrant and every corner feels considered.

This approach guarantees not only visual consistency but emotional continuity — the quiet sense that everything in the hotel, from scent to sight, has been thought through with care.

Before commissioning a floral design partner, consider these essential questions:

• What is your experience with five-star or boutique hotels?

• How do you tailor designs to different spaces (lobbies, suites, restaurants)?

• Do you provide both permanent installations and weekly flowers?

• How do you ensure quality control and consistency?

• Can your team handle seasonal or event-specific transformations?

• What sustainability practices do you follow?

Each question reveals a florist’s priorities — and whether they align with your brand’s expectations of excellence.

Great hotel floristry does more than please the eye; it builds atmosphere.

Colour defines emotion — whites and greens create calm sophistication, while rich jewel tones add warmth and grandeur.
Texture adds depth — smooth petals beside structured greenery lend contrast and dimension.
Scale defines presence — from understated vases on bedside tables to dramatic lobby installations that serve as living art.

For Chantal, this balance of proportion, tone, and texture is the essence of luxury. “The best floral design feels effortless,” she says. “It should complement the space, not compete with it.”

Behind every seamless display lies strong collaboration.

The most successful hotel floristry programs are partnerships between creative and operational minds — florists, general managers, marketing teams, and interior designers working in unison.

At Chantal Flores, communication is constant. Weekly reviews ensure displays reflect the hotel’s upcoming events, guest demographics, and seasonal changes. This alignment ensures the florals always feel alive — relevant, intentional, and perfectly in tune with the guest journey.

Sustainability is now central to luxury hotel operations, and floristry is no exception.

Working seasonally — with blooms grown locally wherever possible — not only reduces environmental impact but brings authenticity and freshness to each display. A winter installation might feature white amaryllis and pine foliage; summer arrangements may use garden roses and wild grasses.

Chantal’s studio champions eco-conscious materials: reusable vases, recyclable wraps, and biodegradable bindings. Her commitment ensures that floristry for luxury hotels can be both sophisticated and sustainable — beauty with purpose.

Hotels are dynamic spaces: guests come and go, light changes throughout the day, and displays must remain impeccable. Managing freshness, logistics, and evolving event schedules is an art form in itself.

Experienced florists like Chantal build systems for efficiency — modular installations that can be refreshed quickly, staff trained in discreet maintenance, and reliable supply chains that guarantee consistent quality.

These processes allow hotels to enjoy the artistry of fresh flowers without operational strain — a seamless blend of creativity and practicality.

Beyond weekly displays, floristry for luxury hotels often includes designing for weddings, product launches, and private events. Here, the hotel florist becomes an extension of the events team — interpreting briefs, creating bespoke floral landscapes, and ensuring visual harmony throughout the space.

From elegant reception arrangements to statement ceremony arches, Chantal and her team craft experiences that feel both personal and brand-aligned. Every creation reflects her signature style: refined, timeless, and quietly unforgettable.

If you’re seeking floristry for your luxury hotel in London, start with a consultation. A strong partnership begins with open discussion — about your brand story, your clientele, and the emotions you want your spaces to evoke.

Explore portfolios, visit past installations, and ask about service structure, pricing, and support. The best florists don’t just offer flowers; they offer creative collaboration, operational reliability, and a deep understanding of hospitality’s nuances.

Chantal Flores and her team exemplify this philosophy — offering hotels in London and beyond floral programs that combine artistry, service, and soul.

Guests may not always remember every detail of a hotel room, but they will remember how it made them feel.
Fresh flowers — their scent, colour, and presence — play a quiet but powerful role in that memory.

Through her mastery of floristry for luxury hotels, Chantal Flores continues to redefine how nature and design shape the guest experience: creating spaces that feel alive, authentic, and effortlessly elegant.

It’s in this dialogue between craft and care that true luxury is found. Get in touch with a member of the Chantal Flores team now.